Turn Passion Into Profit
MBI Business Innovation Consulting GmbH is Germany’s #1 Advisory Board for Business Owners, Startup Entrepreneurs and Solopreneurs who want to turn their Passion into a Profitable Business without the usual Stress, Friction and Anxiety of not knowing how to do it by simply using our 3-Pillar-Scale-System.
Warning: We only take applications that already have a proof-of-concept. This will insure us for the possible implementation of your business or project idea and also the likelihood of achieving economic success. Else your application might be rejected.
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MBI Consulting Can Be Your Solution
MBI Consulting is Germany’s #1 Advisory Board for Business Owners, Startup Entrepreneurs and Solopreneurs who want to turn their Passion into a Profitable Business without the usual Stress, Friction and Anxiety of not knowing how to do it by simply using our 3-Pillar-Scale-System.
Revealing Our 3-Pillar-Scale-System: Analyse. Dominate. Scale.
I. Analyse & Optimize Market-Readiness
We first look under the bonnet of your business to see what’s working and what’s not. This allows us to work out the true potential of your operation. With the facts and figures in place, we can then begin drafting the transformational action plan to achieve and ensure product-market fit. This is crucial before even taking action on dominating your niche-market or scaling your business. Therefore, the four-fundamental elements need to be here in check.
So we start first with the business model. This is where we help the business drafting a scalable business model that will generate more revenue and profits. For this we use cutting edge methodologies such the business model canvas, value proposition design and the lean startup approach.
We will also perform a competitors analysis to understand if there are already similar business models existing on the market. We first create a long-term business model for inspiration, pick out parts that are practical and create a more actionable business model to experiment with short bursts.
It is also important to mention that if the business only has a single founder, that we can help him or her to find a team of co-founders. So we might have the topic of HR in the early stage, which includes recruiting, staffing and team-building. In this case we can develop a team, that will operate across the entire lifetime of the cooperation.
In the scalable business model we already laid out the specific customer segments, that we want to work with. In this stage however, we want to emphasise our efforts on one single dream buyer profile. This is where we create a one-page persona-profile and thus have a summarised deep understanding of our dream buyer.
Our philosophy is: Customers don’t buy because they understand … Customers buy because they feel understood.
So that is our goal, to understand your dream buyer on a core level. To achieve this goal, we research the market, we perform customer discovery interviews and observe habitual buying behaviour. At the end, we have a summarised one-page pdf document that describes your dream buyer on a core level. This document will be one of the most important once in the overall business growth process.
Most businesses believe that sales is the way to go to generate more revenue and profits. This might be partially the truth. The reality is that sales is only 10-25% responsible of the overall business revenue and profits. Surprisingly, the right customer offer is responsible of about 50% of the sale.
In this stage, we focus therefore on crafting that irresistible offer tailored to your dream buyer. A irresistible offer consist out of a short elevator pitch and 7-Core-Elements that work hand in hand together to make the offer irresistible. This can only be created, once we understand your dream buyer on a core level.
We not only create such a offer for your dream buyer, but also create a so called “JV Offer” for your potential partners who already have your dream buyers. At the end we have document that includes a low-priced, a high-priced and joint venture partner offer.
So now we have the business model with the right team, we have the dream buyer profile, the irresistible offer and now we have the topic strategy, where we help the business to achieve Market Leadership.
Market Leadership is very important, because only if you are market leader, if you are a specialist in a certain field, if you have an USP, you are then going to be recognised and people take you seriously.
So that is why we look into strategy. We analyse the 7 paths to authority marketing, find out what kind of strategic partnerships will accelerate market attraction and how a high-converting sales strategy will look like for your venture.
Maybe you are asking yourself: If the irresistible offer is responsible for 50% of the over sale, how does the story looks like for sales strategy?
The sales strategy is responsible for about 25% – 40% of the sale and that is why this a crucial step that most entrepreneurs and business owners simply miss out. In the end we have a clear sales conversion strategy that will help your business to generate more revenue and profits.
II. Dominate Sales
Our goal in this pillar is to achieve market leadership. In order to make this happen we will have to reach maximum market attraction, master sales conversion, improve customer retention and focus on profit optimisation. For some, this will be a painful stage as we will want to change things – driving down costs to focus on growth. At the end, this will pay off well. By focusing on these four key-elements will help your business to dominate your market.
In this step we basically perform strategic marketing activities based on our market and sales conversion strategy. We use here the seven levels of authority marketing in order to achieve market leadership.
- Branding & Positioning
- Content Marketing
- Events & Workshops
- Public Speaking Engagements
- Public Relations & Media
- Lead Generation (7 paths of lead-generation in B2B/B2C)
- Referral Marketing
We help the business generate leads, while when marketing, especially in the B2B area. And in the fields of networking, building networks, building referral networks and generating referrals. We leverage the resources of strategic business partners and accelerate exposure to more dream buyers (also called Joint Venture Marketing or Influencer Marketing).
At this stage we help your business to turn your leads generated via market attraction into turnover. In other words: Generating revenues and cash. Now keep in mind. The irresistible offer is responsible about 50% of the sale, the sales conversion strategy lays at 25% – 40% and the actual sales conversion is only 10% – 25% responsible of the overall sale.
So if the previous steps have been done correctly, then this step should work very smoothly. Depending on your business we either improve the sales conversion on digital platforms such in e-commerce business and digital products. Or, for more complex B2B Sales scenarios, where the sales process need to take a bit of time, we also focus on creating sales scripts for discovery calls, negotiation meetings, closing meeting and follow-up reminders. We provide sales training so that you master the art of persuasion, negotiation and closing.
In this stage our goal is to increase the stick-rate of each customer and enhancing the relationship customers have with your business. There are exactly three areas that we focus on:
- Customer Satisfaction
- Customer Ascension
- Customer Promotion
We use feedback instruments and track specific metrics to improve the NET-Promoter Score. In this way, we turn prospects step-by-step into raving fans and loyal members to your business.
To truly dominate your market and make your business profitable we want to maximise at this stage the value of your business that generates for your customers. There are three-core areas that we focus on here:
- Increasing amount of customers
- Increasing the frequency of purchase
- Increasing the transaction size
III. Scale Fast With Investment
In this stage our goal is to scale your business at a steady or rapid growth rate.The best way to understand on how to scale a business is to think like an investor. Usually, investors don’t think linear such as 1, 2, 3, 4, 5 … Investors think in exponential numbers such as 1, 10, 100, 1.000, 10.000 and so on, and there is a reason and logic behind that (it’s rational). This is where we help the business owner to approach their business as an investor. The four elements are systematisation, process automation, team building and scale or exit.
Executive-Search-Fastlane: You can simply jump directly to step 3 by hiring a CEO or COO for your business, who will help you to systematise, automate processes and build high-performing teams for you. This is where you can outsource to MBI Consulting the full Executive Search Process, where we take over and find for you the right CEO or COO who will help you achieve your goals and scale your business profitably. Besides CEO’s and COO’s, we also recruit CMO’s, CTO’s, CDO’s, CHRO’s, VP’s, Head Of’s, Team-Managers, Project-Managers, Senior Managers, Sales Managers and Engineers in the areas of Technology, Digital Business and Digital Media.
In this step we want to focus on systemising processes that already work in your business. Most entrepreneurs make the mistake and try to hire people fast and manage them. This is not how it really works: “You can’t manage people. You can manage systems and motivate people, to run those systems”.
There are three systems that are crucial in your business:
- Hard Systems
- Soft Systems
- Information Systems
By clearly defining systems and documenting your procedures, we are able to fully understand on how your business should look like, how your team should communicate with your customers and what kind of protocols need to be followed. In some cases, it makes sense to have a ISO-Certification as a final approval to your systems and processes. This certificate can also be used in your marketing communication fairly effectively, because it builds up your credibility in the eyes of your dream buyer.
In this step we want to first automate the systems and processes using digital solutions. The reason for that is simple: Before you delegate, you automate. If you have a e-commerce shop, you might want to have a professional ERP system that is synchronised smoothly with your online shop. Or maybe you are looking for digital solutions in your customer support or other areas where digital solutions might play a big role.
Why process automation is important before job delegation? Imagine how it would look like, if you were to first delegate a process to a person before using a digital solution to automate it. Most of the time the fresh employee will be fired from your company or rotated within your business, if you get to a point, where his or her job will be automated. So that’s why we focus on automation.
If we were to find an executive in operations and digital transformation, then that would also work, as long as he fits to your company. But this is a topic more to be discussed in the next step: Job Delegation.
Now, those systems that can’t be automated by a digital solution, need to be delegated to the right person. Depending on your companies requirements, we will need to find out what roles should be delegated. Is it a team? Is it a executive? Is it a assistant? Is it a freelancer? We follow five simple steps in recruiting, team building and executive search:
- Profile Requirements
- Employer Branding
- Talent Marketing
- Talent Interviews
- Talent Integration
So, by the end of this stage, we have a functional and scaleable business where now you can decide, on how you want to scale your business or simply sell your business at maximum value.
At this stage we arrived at the final level that is called scale. You as a entrepreneur or business owner can decide to choose one of these three options on what do next.
Option A – Business Innovation: Maybe you simply want to innovate your current business model and create a new business line focusing on new markets, while keeping the current business operations. This is where we support the you on business model innovation and basically creating a new startup within the current business.
Option B – Internationalisation: Maybe you are happy with your current business and want to broaden the scope of dream buyers on an international level. There are 3 different kind of strategies for internationalisation you can use to achieve this goal. So international expansion is your option B and we can see how our international network can help you achieve your international goals.
Option C – Investment Funding: Maybe you want to get funding from Investors to scale faster on a regional or international level or maybe you want investors to buy your venture and go for a business exit. By this point, we already have done all the important homework to go for this step, since have been building the business thinking like an investor.
If you want to get investment funding, then this is where we help the business to run smoothly within the entire investment phase. From pre-seed, seed to series A. So we either facilitate with other business angels, VCs and financing consultants or we just do the match making, without investing our own money or we do coaching, in the background, helping the business, preparing the pitch deck, how to pitch to an investor, which language to use and which wordings to use. We can also go on a more active approach, where we are more actively involved as some sort of shadow CFO, as our face to the investors, where we help the business to run through the entire financing phase.
Who Is Behind MBI Consulting?
My name is Miguel Miranda and I agree that I might seem to be fairly young. So here’s my story in a nutshell. I was born in Sydney Australia, half Russian, half Spanish and immigrated to Germany in 2001. I finished college in technology and with practical apprenticeships in electrical-, mechanical- and construction-engineering.
2014 instead of going deeper in technology, I decided to broaden my scope of understanding by studying business psychology part-time with the emphasis on personell- and organisational psychology. I also worked in HR and Executive Search aside my studies. This gave me the opportunity to apply my academic knowledge in the practical world to see what works and what doesn’t.
2016 I co-founded my first startup in the sports-industry and applied for the LMU incubator competition. I learned a lot from my mentors and we placed second in the competition. After that, we applied for the Startnext crowd-funding campaign that we unfortunately failed. I realised that the reason for the failure was lack of marketing and sales skills. So I took the challenge and decided to master these areas. After my bachelor and working full-time in digital consulting, entrepreneurs always were seeking for my advice in the areas of entrepreneurship, business growth and human resources.
So in fall 2019 I decided to transform MBI Consulting into the best advisory board in the German market for entrepreneurs and business owners seeking to scale their business and make more break-throughs during plateau periods.
After working with business owners and entrepreneurs, I realised that the core thing they were really looking for was having more clarity, certainty and confidence. So that is what you will get out of MBI Consulting. You will get clarity, certainty and confidence in your business scale journey.
My Specialities in the 3-Pillar-Scale-System: Offer (Copywriting), Strategy, Attraction (Joint Venture Partnerships), Sales Conversion (Presenting, Negotiating and Closing), Job Delegation (Executive Search, Team Building and Recruiting) and Scale (Business Innovation).
What Other Entrepreneurs Say?
We Use The System Ourselves
Over 18 customers already benefited using the 3-Pillar-Scale System.
We are a network of 18 qualified implementation partners that are responsible to turn projects into reality.
We’ve been experimenting with many customer cases since 2017 to finally create the 3-Pillar-Scale System.
How To Work With Us?
Most frequent questions and answers
We believe that every business situation is different and iconic. There are different team-sets, different development stages and different goals to accomplish.
So instead of simply setting a generic price tag to our services, what we do is, we create a mutually-agreed package consisting out of a combination of a fix payment, revenue sharing, equity share, success fee commission and a tailored payment model that is fair to your business.
It’s actually simple: We charge in a way that is fair to your business and feels right for all parties involved.
We believe that transparency with our customers and partners builds real trust. Our goal is not to make you dependent to our services. It is quite the opposite. We want you to be independent, because our goal is to transform as many ethical ventures as we can into great organisations.
We are taking on only applications that fulfill the following criteria:
- Ethics – The business has an ethical purpose of existence (must not violate German law, must not violate copyrights, no violence, no drugs, no racism, not hurting other people and not obscene).
- Creativity – We support ideas and projects that creatively promote social progress, culture, health, world peace and scientific progress.
- PoC – The business already has a proof-of-concept that has been tested on the market place.
- Openness – We support equality, tolerance and democracy.
- Clarity – We are as specific, clear and honest as possible and we also wish that from our applicants.
- Solidarity – We shape relationships between ideas, projects, companies and supporters.
- Communicative Joy – Communicate your success by incorporating our MBI Business Innovation Consulting GmbH logo.
- Our Categories – Consulting Services, Agencies, Artificial Intelligence, Machine Learning, Robotics, Education, Franchise, Comic, Community, Plattform, Design, Drugstore, Invention, Event, Film / Video, Food, Photography, Agriculture, Radio Play / Audio Book, Journalism, Literature, Art, Fashion, Music, Social Business, Games, Sports, Technology, Theater, Environment, Science, Real Estate (PropTech), High Tech (DeepTech), Medical Devices (MedTech), Financial Services (FinTech, InsurTech, LegalTech), Data Security (PrivacyTech), Material Sciences (MatTech), Renewable Energy (EnergyTech), Space Travel and Sustainability.
Our implementation partners are carefully selected. Basically there is three core criteria that is important for us in our implementation partners.
- Proven Track Record – Our partners have a proven track record in project implementation. They already delivered amazing results for their customers and willing to support MBI Business Innovation Consulting GmbH in acting as a first class implementation partner for our customers.
- Shared Value System – Our implementation partners share the same value system as we. This is very important in our long-term development so that our customers feel the same working with our implementation partners as with us.
- Personal Connection – We work with our partners not just on a business level, but also on a personal level, which makes our communication more transparent and effective.
You can follow Miguel Miranda on his YouTube-Channel where he regularly shares content in the areas of business growth, human resources and career development.